Obama
This week, the award for African-American Flavor of the Month goes to Sen. Barack Obama (D-Ill.), who said he is considering a presidential run in 2008. Why would a politician who has only held a major seat for a few years consider such a high post? Because, like so many others before him, he believes the African-American vote is there for the taking. It’s not uncommon for a politician to show up at a church with a large black congregation a week or two before an election and encourage them to get out and vote. There is a misconception that African-Americans as a whole are lazy and naive when it comes to the election process, and their minds can be changed right up to the time that the polls open. I say misconception because it would be a serious miscalculation on the part of any campaign manager to believe that in 2006 African-Americans don’t have this voting thing down pat. In a time when unemployment, poverty, illiteracy, single parent homes and a high level of hopelessness are rampant in the African-American community, if they think African-Americans don’t have a desire to see things improve, they don’t have their fingers on the pulse of the community. Today, more than ever, African-Americans want accountability from those who claim to have their best interests at heart. That means politicians must come with more than a common color campaign slogan and shouts of “I’m Black and I’m Proud” to garner the African-American vote. Al Sharpton found this out in 2002, and anyone who would follow a similar path also is doomed to fail. Yes, like every community, there is an element that can either be easily swayed with promises of false dreams or is uninterested in the process as a whole. But that element is in the minority, and the politician of today must realize that he or she is dealing with a community that has become highly educated about the political process. The Bush/Gore race changed the dynamics of politics and awoke a sleeping giant that has plenty of pull. From the barbershops and beauty salons to the suburbs to the degreed and non-degreed, the conversations about politics is running the gamut in the African-American community. This brings me back to Sen. Obama, who recently said a run for the Oval Office was not beyond his realm of possibilities. No doubt such a run would require the support of the African-American community to have any chance of succeeding, and Sen. Obama and his team are counting on that support. But what has changed and what Sen. Obama must understand is that the African-American voter has options and is well aware of what those options are. Kwesi Mfume campaigned heavily in the black community during his race for the Senate in Maryland and lost decisively in the primary because African-American politicians are not realizing that there is a more conscious voter who has not only been lied to historically by Caucasian politicians but by African-American ones, too. African-American voters are flocking to the Republican side because they have choices, and it doesn’t always have to be Democratic. There was a time when African-Americans were heavy Republican voters, but recently they have been pigeonholed into believing that Democrat was the only way to go and to vote any other way was a strike against your blackness in the community. But with soaring drug usage, higher crime and a homicide rate so high -- if it was in a Third World country, it would be called genocide -- the African-American voter is looking for more than a politician of the same color. African-Americans are looking for a representative that will carry out promises and bring about some positive changes. Sen. Obama would be smart to heed this before embarking on a national campaign.
